CRM based solutions for businesses

Learn how Lola's Cafe has benefitted from using Minty CRM for easy yet effective membership management to boost customer loyalty and return visits!

See how Kohaku Sabo, a Japanese Cafe concept by multi outlet Tendon Kohaku, uses Minty CRM to drive revenue and boost customer loyalty.

T urning diners into loyal promoters is the best way to get new customers. Arguably even better than social media marketing. Referral marketing is one of the most cost-effective ways to grow your profits while building a strong community around your brand. Why Referrals Work Referrals work because they rely on trust and personal recommendations , which are far more persuasive than traditional advertising. Customers who come via referrals are already pre-disposed to like your brand—they’re more likely to return, spend more, and even become repeat advocates themselves. Advantages of Referral Marketing: Cost-Efficient Growth Traditional advertising can be expensive, especially for small F&B businesses. Referral marketing leverages your existing customers as promoters, drastically reducing your marketing spend. Each happy customer essentially becomes a free marketing channel. Stronger Retention Referred customers already have a level of trust in your brand. This makes them more likely to come back multiple times , try new menu items, and participate in loyalty programs. Brand Advocacy and Credibility Word-of-mouth is the ultimate credibility booster. When someone recommends your restaurant, it positions your brand as trustworthy and reliable. This is particularly valuable in the F&B industry, where trust and reviews influence customer decisions heavily. Exponential Reach Each customer has multiple friends, family members, and colleagues. A well-designed referral program can turn a single loyal customer into a network of potential repeat customers , multiplying your growth opportunities. How to Implement a Referral Program Incentivize Sharing Offer tangible rewards such as discounts, free menu items, or loyalty points for successful referrals. For example: “Refer a friend and get 10% off your next visit” “Your friend gets 10% off their first order, and you earn loyalty points” Incentives motivate participation while also ensuring the reward is tied to actual customer acquisition. Digital-Friendly Tools QR codes, mobile apps, and social media sharing links make referrals effortless. You can integrate these directly into your ordering system, e-wallet, or loyalty app to track successful referrals automatically . Personalized Messaging Generic messages are easy to ignore. Craft personalized invitations like: “Hi Sarah, invite a friend and both of you enjoy a free dessert on your next visit!” Personalization improves engagement and encourages customers to actively participate. Create Shareable Experiences The more memorable the experience, the more likely customers are to share it. Think visually stunning dishes, unique beverages, cozy interiors, or excellent customer service. Encourage sharing by adding Instagram or TikTok handles on receipts or table displays. Leverage Existing Loyalty Programs Combine referral programs with your existing loyalty system. For instance, customers can earn double points when they refer a friend , providing an added layer of incentive. Track and Optimize To ensure your referral program is effective, monitor: Number of new customers acquired through referrals Repeat visits and average spend of referred customers Engagement rates with referral campaigns (QR scans, app shares, clicks) Adjust your program based on insights. For example, if digital referrals outperform physical coupons, invest more in mobile-friendly solutions. Takeaway Referral marketing isn’t just a promotional tool—it’s a profit accelerator . By rewarding loyal customers, making sharing easy, and creating memorable experiences, your F&B business can enjoy sustainable growth, stronger customer loyalty, and higher revenue . If you are looking for F&B solutions like POS systems, QR ordering, self ordering kiosks and a CRM that helps you manage referral programmes, click here to find out more

Minty’s online backend has just received a powerful upgrade designed to give F&B business owners like you unprecedented visibility into performance across every outlet. With our new reports and interactive dashboards , you can: Instantly compare past vs present performance across key areas of your business Drill down into operations to identify bottlenecks and optimize resources Access real-time insights from any device — mobile, tablet, or desktop No more struggling with raw spreadsheets or delayed reporting. Our dashboards are intuitive, interactive, and built for busy operators who need clarity at a glance.  Think of it as having your F&B business newsfeed, available anytime, anywhere — helping you make smarter decisions that lead to higher profits. Ready to put data to work for your business? Click here to learn more.

One of the biggest challenges of running an F&B business in Singapore apart from high rental and manpower is keeping customers engaged so they return again and again. Many businesses rely on email marketing , but let’s be honest — most emails end up ignored, unopened, or worse, lost in spam folders. That’s where WhatsApp marketing changes the game. Higher Engagement and Open Rates Unlike emails, WhatsApp messages land directly in your customer’s phone inbox, where they are far more likely to be opened. Studies show WhatsApp open rates can reach 90%+, compared to just 20–30% for email. That means your promos, loyalty offers, and updates actually get seen. Personalized, Targeted Campaigns With Minty’s WhatsApp integration, you can broadcast messages to specific member groups. Some examples include: 🔄 Re-engagement campaigns : Win back customers who haven’t visited in a while. ⭐ Regular engagement messages : Keep your brand top-of-mind with loyal diners. 🎁 Promotions & eVoucher notifications : Drive redemptions and boost sales. 📦 Order status updates : Keep customers informed when they order online. Stronger Customer Loyalty Email often feels one-way and impersonal, but WhatsApp is conversational by nature. By using it to share timely, relevant content, you create a stronger connection with your members and increase the likelihood of repeat visits. A Smarter Choice for F&B Growth In today’s competitive F&B scene, relying solely on email campaigns is no longer enough. WhatsApp marketing offers higher visibility, better engagement, and measurable results — making it the smarter way to grow customer loyalty and revenue. Want to see how Minty’s WhatsApp integration can keep your customers coming back? Click here to learn more.

The F&B landscape in Singapore is one of the toughest in Asia. With rental costs climbing, manpower shortages, and endless competition, café and restaurant owners need smarter ways to stay ahead. One tool that’s simple, effective, and affordable? Promo codes. Promo codes aren’t just about slashing prices. Used strategically, they help you attract customers, build loyalty, boost sales during quiet hours, and even measure marketing success. Here’s how you can put promo codes to work for your outlet. Attract New Customers with Welcome Offers Customers love deals, and nothing nudges a first-time diner more than a welcome discount. Example: “WELCOME20 – Get 20% Off Your First Visit.” Benefit: This lowers the barrier of entry and encourages people to try your food. For new F&B startups, this is one of the fastest ways to build awareness and trial, especially when combined with social media ads. Turn One-Time Visitors into Regulars Promo codes linked to repeat visits create a habit loop. By rewarding diners who come back, you encourage long-term loyalty. Example: “LOYALTY10 – Get $10 Off Your 3rd Visit.” Benefit: Keeps customers engaged, driving higher lifetime value. Pair this with CRM integration to personalize rewards. For instance, give frequent diners extra perks on birthdays or anniversaries. Keep Seats Full During Off-Peak Hours Every F&B outlet has dead hours. Why let tables sit empty when promo codes can fill them? Example: “TEATIME15 – 15% Off Between 3–5 PM.” Benefit: Smooths out demand across the day, improving overall profitability. This helps maximize your rental dollars — since you’re paying for the space 24/7, why not make it work harder for you? Strengthen Delivery & Online Orders Online orders are now a must-have revenue stream. Promo codes can help shift traffic away from costly delivery platforms and onto your own channels. Example: “DIRECT5 – Save $5 When Ordering from Our Website.” Benefit: Customers enjoy savings, while you avoid high commissions. When linked with your POS, these orders integrate seamlessly into your operations, improving efficiency. Track Campaign Effectiveness with Ease Traditional promotions are hard to measure. Promo codes solve this by being fully trackable. Benefit: You’ll know which codes drove traffic, which boosted sales, and which platforms brought in customers. Impact: Marketing decisions become data-driven, reducing wasted spend. For small outlets with limited budgets, this ensures you invest only in what works. Amplify Reach with Influencer Partnerships Food influencers are powerful in Singapore’s dining scene. Promo codes make influencer campaigns more effective by giving them something tangible to share with their followers. Example: “Use Code ALEXEATS for 10% Off” shared by an Instagram food blogger. Benefit: Increases trust and traceability. You’ll know exactly how many diners came because of that influencer. This makes influencer marketing less about vanity metrics and more about measurable sales. Final Thoughts: Smarter Marketing with Promo Codes Promo codes are no longer just a gimmick. For F&B businesses, they are a practical, data-driven way to boost customer traffic, encourage repeat visits, and measure ROI. With the right F&B POS system , managing promo codes is seamless — from creating campaigns to tracking results across outlets. In a competitive market like Singapore, promo codes can give your business the edge it needs. If you are interested in getting a CRM to manage your promo codes, a POS systems, QR ordering, online ordering, self ordering kiosks, click here to enquire more.

Starting an F&B business in Singapore is exciting—but also incredibly challenging. One of the biggest hurdles? High rental costs. For café owners, hawkerpreneurs, or restaurant founders, rent can easily swallow a significant chunk of your monthly revenue. But here’s the upside: technology offers powerful tools to help you offset high operating costs while keeping your service quality high. If you’re an F&B startup wondering how to survive (and thrive) in Singapore’s competitive food scene, here are proven ways to leverage tech to fight rental pressures. 1. Choose a Strategic Location, Focus on Marketing Instead of splurging on prime locations with sky-high rents, consider a more affordable spot and reinvest your savings into marketing efforts. Lower overheads free up cash flow for advertising campaigns. Boost visibility through social media, Google ads, and collaborations with food influencers. Leverage food delivery platforms as a marketing tool—offer first-time order discounts and bundle deals to win new customers. 2. Reduce Manpower Costs with Self-Ordering Tech Manpower shortages and rising wages add extra strain to your finances. Self-ordering kiosks and QR ordering systems can: Let customers order and pay on their own Cut queues and speed up table turnover Reduce human errors in orders Allow you to run with fewer staff while maintaining fast service 3. Use Inventory Management Software to Cut Waste Food waste is silent profit leakage. By using POS-integrated inventory tools, you can: Predict demand based on sales history Order just the right amount of stock Keep storage space lean and organised 4. Boost Off-Peak Sales with Smart Pricing Don’t let your restaurant sit empty outside peak hours. Implement yield management by: Offering time-limited discounts between lunch and dinner Running loyalty rewards for off-peak visits Sending push notifications with flash deals 5. Invest in an Integrated POS System A modern POS isn’t just a cash register—it’s your command centre. Look for one that integrates with: Inventory tracking CRM loyalty programs Delivery platforms Real-time sales reporting This lets you make data-driven decisions while running leaner operations. Rental in Singapore will likely stay high for now but by adopting the right tech stack, you can operate efficiently, save costs, and keep customers coming back. Looking for F&B solutions such as an F&B POS system, QR ordering, online ordering, self ordering kiosk for your F&B business? Click here to find out more