WhatsApp Integration: Marketing & Order Statuses
One of the biggest challenges of running an F&B business in Singapore apart from high rental and manpower is keeping customers engaged so they return again and again. Many businesses rely on email marketing, but let’s be honest — most emails end up ignored, unopened, or worse, lost in spam folders.
That’s where WhatsApp marketing changes the game.
Higher Engagement and Open Rates
Unlike emails, WhatsApp messages land directly in your customer’s phone inbox, where they are far more likely to be opened. Studies show WhatsApp open rates can reach 90%+, compared to just 20–30% for email. That means your promos, loyalty offers, and updates actually get seen.
Personalized, Targeted Campaigns
With Minty’s WhatsApp integration, you can broadcast messages to specific member groups. Some examples include:
- 🔄 Re-engagement campaigns: Win back customers who haven’t visited in a while.
- ⭐ Regular engagement messages: Keep your brand top-of-mind with loyal diners.
- 🎁 Promotions & eVoucher notifications: Drive redemptions and boost sales.
- 📦 Order status updates: Keep customers informed when they order online.
Stronger Customer Loyalty
Email often feels one-way and impersonal, but WhatsApp is conversational by nature. By using it to share timely, relevant content, you create a stronger connection with your members and increase the likelihood of repeat visits.
A Smarter Choice for F&B Growth
In today’s competitive F&B scene, relying solely on email campaigns is no longer enough. WhatsApp marketing offers higher visibility, better engagement, and measurable results — making it the smarter way to grow customer loyalty and revenue.
Want to see how Minty’s WhatsApp integration can keep your customers coming back? Click here to learn more.
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