Lion City Sailors FC: Empowering Fans with Minty CRM

Liang Wei Liaw • May 8, 2024

Lion City Sailors FC, formerly known as Home United, is nestled in the heart of Bishan Stadium and was founded in 2020. Under the ownership of Sea, a global internet company with deep roots in Singapore, the club has embarked on a new chapter, introducing its innovative membership program powered by Minty CRM.


How Lion City Sailors FC Maximizes Minty CRM's Features:


Complimentary Membership:

Lion City Sailors FC extends a warm invitation to its dedicated supporters, offering them complimentary membership privileges. By joining the club's esteemed community, fans unlock a host of exclusive benefits, including: 



Automatic 50% First Match Ticket Discount: Upon registration, members receive an eVoucher through Minty CRM for a 50% discount on their first home match ticket.


Hasslefree Merchandise Purchases: Members simply present their membership QR code at Lion City Sailors FC's match day stores for seamless discounts.


Complimentary Home Game Access: Members achieving a 100% attendance record for the current season enjoy free access to all home games in the upcoming season.


Shopee Store Discounts: Members apply Lion City Sailors FC's exclusive promo code when shopping at their Shopee store.


Utilizing Minty CRM’s Advanced Functionalities:


Automatic First Match Ticket Discount:

Lion City Sailors FC uses Minty CRM's backend portal to effortlessly issue eVouchers to newly registered members, granting them a generous 50% discount on their first home match ticket purchase.


Match Day Discounts:

With Minty's dedicated member portal, Lion City Sailors FC staff can swiftly verify membership status and seamlessly apply discounts through the POS system during checkout, enhancing the match day experience for loyal fans.


Complimentary Season Pass:

Minty CRM empowers Lion City Sailors FC to delve deep into comprehensive reports, gaining valuable insights into their membership base. Leveraging Minty's robust features, the club identifies members who have achieved a perfect attendance record at home games throughout the current season. By customizing date ranges and utilizing advanced filtering options, Lion City Sailors FC identifies eligible members and rewards them with complimentary home game access for the upcoming season.


Auto Member Tier Advancement: Lion City Sailors FC manages members by automatically advancing them through membership tiers based on attendance. This system rewards loyal fans and encourages consistent engagement by offering escalating benefits as members move up the tiers.


Lion City FC Shopee Store Discount:

When signing up as a member, fans are encouraged to input their Shopee username so that Lion City Sailors FC can link up with Shopee to provide members with discounts when purchasing merchandise on their Shopee store.


Conclusion:

By incorporating Minty CRM's cutting edge functionalities, Lion City Sailors FC enriches the fan experience, strengthens community ties, and cements its position as a trailblazer in the Singaporean football landscape.


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