5 种常见的咖啡会员忠诚度管理计划
Liang Wei Liaw • June 26, 2024
在新加坡餐饮市场竞争日趋激烈的环境下，咖啡馆如何吸引并保持客户忠诚度成为一项至关重要的挑战。一个精心设计的忠诚度计划不仅可以刺激客户的重复消费，还能深化与客户的互动和关系。以下是五种有效的忠诚度计划，咖啡馆业者都应认真借鉴：
1. 积分制忠诚度计划：
原理：客户每次消费均可获得积分，积分数量基于消费金额。积分可兑换奖励，如免费饮品、糕点或折扣。
示例：每消费1新元累积1积分，累积10积分可兑换一杯免费咖啡或一份糕点。
2. 打卡式忠诚度计划：
原理：提供实体或数字打卡卡，每次购买后盖章或打孔，完成特定次数购买后获得奖励。
示例：购买9杯咖啡，第10杯免费。
3. 分级别忠诚度计划：
原理：根据客户的消费金额和参与度划分不同级别（如银级、金级、铂金级），每个级别享有不同奖励。
示例：银级会员消费满100新元后享5%折扣，金级会员消费满300新元享10%折扣及生日赠品。
4. 配套忠诚度计划：
原理：提供月费或年费配套选项，会员享受特定福利，如不限量咖啡续杯、商品折扣和独家活动。
示例：月费30新元，享无限续杯、食品10%折扣及优先活动邀请。
5. 推荐计划：
原理：鼓励客户推荐朋友或家人到咖啡馆消费，推荐人获得奖励。
示例：推荐新客户进行首次消费，推荐人下次消费享20%折扣。
通过实施这些忠诚度计划，咖啡馆可以显著提升客户保留率，并在激烈的餐饮市场中脱颖而出。不同的计划满足了不同客户的偏好和需求，加强了客户与咖啡馆之间的情感联系。从积分制到订阅制，再到推荐计划，关键在于创造具有吸引力的价值和奖励，使客户愿意反复光顾。
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